Paul Gallagher - Tradeshow
Paul attracts a crowd and gets his client’s message heard. How busy is your tradeshow booth?
Paul's number one priority in working tradeshows is
not simply to entertain with magic, or even to attract
attention to his clients' booths. His goal is to help
generate sales. There's no denying the crowds that
Paul draws, but if you watch him work you'll witness a
true salesman. After graduating from Yale University,
Paul was employed by Leasing Dynamics Incorporated
(LDI), a major computer firm. Here, he mastered the
game of sales and learned that, all else being equal
or close to equal, people buy from those they like.
It's no secret that Paul even relied on his magic to
close sales back in his LDI days. As Paul himself had
said, "When people like you, they trust you and
they'll buy from you. With magic, people have the
feeling you have the inside scoop on the truth. If
you begin telling them about a product or service and
it's advantages, they listen."
There's no hard pitch involved in tradeshow
magic, but having been a salesman himself, Paul
effortlessly and naturally weaves the product's
benefits into his performance. He piques interest,
then directs folks to your sales team so they can set
up appointments or even make sales right there at the
booth!
Paul even adds impact to your tradeshow
giveaways. When a stress ball with your company logo
miraculously appears in a woman's purse, you can
guarantee she's going to show that stress ball...and
tell your story...to everyone she knows! Be it a
logo'd deck of cards, a mug, a pen, a t-shirt or
anything else, Paul can give it that magical touch
that gets you remembered far longer and with more
impact than your competitors.
Paul has been working tradeshows throughout the
U.S. for over twenty years. He's worked his tradeshow
magic at venues both large and small, but always with
the same outstanding results for his clients. Some of
the companies Paul has worked for recently include
Hinckley Lighting and the website and magazine
Automart.com.
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